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News
Sydney Sweeney faces backlash for ‘sexualising women’s sport’ in betting ad
7+ hour, 53+ min ago (478+ words) Olympic athletes have come out in force to condemn a sports betting advert featuring actor Sydney Sweeney in various states of undress. The campaign, for US sports prediction market company Novig, depicts Sweeney in minimal to no clothing while she…...
Google Ads vs Meta Ads vs ChatGPT Ads: Where to Spend in 2026
3+ hour, 51+ min ago (52+ words) Digital advertising is changing rapidly in 2026. Businesses now have multiple platforms to reach potential customers, with Google Ads …...
DPDP deadline could force brands to rebuild Gen Alpha targeting around parents and households
13+ hour, 11+ min ago (1019+ words) India’s advertising industry has less than a year to prepare for a fundamental change in how brands can reach children online. For advertisers, the impact could be broader than simply losing another targeting signal. “The result is that the addressable…...
What The FTC Can Learn From Google???s Ad Tech Case As It Pursues Amazon
11+ hour, 40+ min ago (891+ words) The Federal Trade Commission sued Amazon on August 31 over its ad auction practices, alleging that the company has been quietly overcharging advertisers for more than seven years via a hidden “soft reserve price.” Basically, Amazon is being accused of placing…...
Everything Is An Ad Network, Even Cars. But All Ad Networks Need Measurement
12+ hour, 5+ min ago (638+ words) By Brian Quinn, AppsFlyer BMW recently placed a promotion for the new Spider-Man film on its vehicles’ dashboards. When drivers started the car, a banner appeared on the control display. Tapping it launched a 19-second animation with music and a…...
GIO Builds On ‘Great Insurance, Obviously’ With Hyper-Contextual Billboards Via Leo Australia
13+ hour, 49+ min ago (327+ words) Following the launch of the new brand platform ‘Great Insurance, Obviously’, GIO and Leo Australia have brought the red safety mat into the real world through a series of hyper-contextual outdoor installations, designed around the environments they inhabit. Building on…...
Denny's harnesses the power of a viral internet sensation in new ad
17+ hour, 3+ min ago (24+ words) Campaign UK Contact Customer Support at Welcome to the new Campaign site...
Ascott appoints Melbourne Social Co as social media agency of record for Quest, Citadines and lyf
13+ hour, 54+ min ago (256+ words) Australia – Melbourne Social Co has been appointed as the social media agency of record for Quest Apartment Hotels, Citadines and lyf, three hospitality brands under The Ascott Limited, following a competitive pitching process. The Melbourne-based agency will lead social media…...
CARTOON: The new king of the mountain
12+ hour, 40+ min ago (46+ words) The voting dividend. Review-Journal editorial cartoonist Michael Ramirez is a two-time winner of the Pulitzer Prize and a four-time winner of the Sigma Delta Chi Award. Take a look at some editorial cartoons from across the U.S. and world. Nike loses…...
F5 Shanghai’s Jimyi Xu: AI content is flooding the market, what remains irreplaceable? – Campaign Brief Asia
13+ hour, 19+ min ago (559+ words) It has taken only about a year for AI content to emerge and become widely applied across the advertising industry. Based on F5’s own first-hand experience, technology itself is not the barrier. As long as people are willing to learn…...